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Research papers

Why modernist media solutions are failing in a post-modern world

This paper demonstrates that harmonisation is no longer valid given the fragmentation and subsequent reconstruction of conventional media around a new media hub, the Internet. It argues that harmonisation is a modernist concept fumbling around in a...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Richard S. Wilson
October 20, 1998
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Citation

Wilson, R. S. (1998a, October 20). Why modernist media solutions are failing in a post-modern world . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-modernist-media-solutions-are-failing-in-a-post-modern-world-


Research papers

The challenge of continuous improvement...The integrated data source approach to market research

The paper is divided into two parts. The first part discusses the factors which will lead advertisers in general, and one advertiser specifically into complementary data sources to the traditional data banks preferred by marketers, or those preferred...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Richard S. Wilson, Roger E. Godbeer
Company: Colgate-Palmolive
May 1, 1994
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Citation

Wilson and Godbeer (1994a, May 01). The challenge of continuous improvement...The integrated data source approach to market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-challenge-of-continuous-improvement-the-integrated-data-source-approach-to-market-research